ArchEx 2019: Practice Zone

This year, we’ve organized our carefully-curated program for Architecture Exchange East into learning zones. You can pick and choose sessions from any of the zones or do a deep dive into a particular theme.

Join us in our Practice Zone to focus your ArchEx experience on practice management. In this zone, you’ll discuss practice management methods and explore the topic of firm culture.

View the complete agenda or register online today. Discounted Registration ends Oct. 9.

All ArchEx seminars offer 1 AIA/CES learning unit unless otherwise noted in the agenda.


04: AIA Virginia Firm Roundtables
Leaders from various firm sizes come together to discuss pertinent practice topics in a structured and facilitated format. 


50: Why Should I Choose You?
There’s one question you’re faced with every day that matters above all else: Why should I choose you? It’s the most difficult question to answer and it comes from three directions: business development; employee experience; and customer experience.

103: Building Belonging: Equity, Diversity and Inclusion in the Workplace
How do you foster a diverse firm culture where every individual feels empowered to contribute? Hear from leaders whose organizations have devised and implemented a strategy to build and sustain a culture that celebrates human differences.

203: The Missing Middle: Surviving the Mid-Career Phase
Engage in an open dialogue on firm culture, the recession, and the art of delegating. Discuss firm culture, work/life balance, time management, goal setting, and mentorship. Emerging professionals, mid-career professionals, and firm leaders are all welcome.  

303: Building a Cohesive Firm Culture Across Offices
Quinn Evans Architects has expanded rapidly in the past few years, having merged with both Baltimore’s Cho Benn Holback + Associates and Richmond’s BCWH since 2017. The directors of QEA’s Richmond, Baltimore, and Washington, DC, offices will discuss their experience with the mergers and their impacts on firm culture.


404: The Culture of Value
Understanding key points such as building a management team, building a client base, building a growth strategy for the firm and individuals, and effective financial controls shows the employees (and perspective future owners) that the firm’s value culture is one they’ll want to buy into.

450: Focus: Your Most Valuable Skill
Distraction is derailing your projects. It’s also making you stressed, burned out, and less innovative. Dive into how our brains function best and discover secrets to overcome distraction individually — and as a firm.

603: Culture Catalyst: Workplace Design as a Leadership Tool
Does your office align you’re your culture, or does it get in the way? Learn how design impacts the culture you have and how it can support the culture you want.

703: Enriching Culture: Diversity Groups in Practice
FXCollaborative shares how the firm’s mission-driven groups foster an inclusive and equitable environment. Hear about the firm’s diversity groups including FXWomen, FXMosaic, and FXOne, which are designed to help women, racial/ethnic minorities, and the LGBTQ community to thrive.

803: Creating a Business Development Culture
Building a corporate culture that embraces business development can be one of the most effective ways to achieve your company’s growth objectives. Discover how to engage in a systematic cultural change process that will allow you to create this type of culture.

903: Purpose-Driven Performance: Connecting Culture to Success
Assess your firm’s culture and learn how to leverage a sense of purpose to drive better performance.

About Architecture Exchange East

ArchEx is AIA Virginia’s annual conference and expo. This year, it takes place at the Greater Richmond Convention Center from Nov. 6–8, 2019. The program is curated to bring together the brightest minds and most engaging speakers to explore the theme of culture.

Art of Practice

The second biennial Art of Practice is intended to elevate the business skills of firm leaders and cultivate connections between peers in a comfortable, retreat-like atmosphere. The day-long program takes place at the Winery at Bull in Northern Virginia.

Both seasoned and emerging leaders will come together to share and learn best practices, advance their business skills, and form a lasting network of peers.

Please join us in thanking our generous sponsors:

Pella Windows of Virginia
Hinge Marketing
VMDO Architects
MEB General Contractors

Business of Architecture Summit

Small Firm Roundtable (SFRT) Co-sponsors Business of Architecture Summit 2015
October 29-30, 2015

Is your firm ready for the next 5 years?

Are you jumping at every opportunity that comes your way, or are you taking a long-term, sustainable approach that is based on a winning strategy?

As the economy heats up, don’t let the ‘urgent’ get in the way of that which is most important.

business-of-architecture-summit-2015-aiaThis October 29th-30th, the Small Firm Roundtable is co-sponsoring a 2-day live, virtual event with Business of Architecture focused on preparing your firm for the next 5 years. Better yet, the SFRT leadership has negotiated half-off the registration cost for SFRT members.

Over the 2-day tele-broadcast Summit, you’ll hear from some of the leading thinkers on creating a sustainable practice with a focus on long-term strategy, success, and financial security.

Here are a few comments about last year’s event: “Attending…the Summit will be one of the most important things I do for my practice this year, if not this decade!” (architect Cary Westerbeck) and “The Business of Architecture Summit was the most ‘profitable’ 2 days I have spent in a long time,” (architect Frank Heitzman).

During this event, you’ll get over 10 AIA LU’s and, as an AIA Small Firm Roundtable member, you can get 50% off by using the special coupon code “sfrt-summit-2015” as you register.

You won’t want to miss this event created specifically for small firm owners.

Go here to reserve your seat: The Business of Architecture Summit 

This is an online broadcast event – no travel is required. When you register you’ll also get access to all the session recordings so that you can watch them on-demand at your leisure.

AIA Knowledge Community Partners with Society

This year, the AIA’s national Practice Management Knowledge Community (PMKC) is partnering with the Virginia Society AIA to develop a series of presentations at Architecture Exchange East. The PMKC focuses on collecting and disseminating information on the business of architecture.  They’ll bring this expertise to bear in their collaboration with the Society’s Professional Excellence team in the development of the series.

The PMKC focuses on a wide variety of business practices and trends including human resources management; integrated practice and delivery methods; knowledge/innovation management; marketing and business development; leadership development; financial management; global practices; operations management; ownership transitions; project management; quality management; risk management; strategic alliances; strategic planning; and student and emerging professional development. They initiate programs and provide content and guidance to the AIA on programs and policies relating to a wide variety of business practices and trends. They also work to develop new, more effective means of discovering, gathering, organizing and disseminating practice management knowledge among architects and their strategic partners.

“We’re very pleased to be working with the Practice Management KC to add this rich new dimension to ArchEx,” says Wayne Conners, the Society’s Director of Professional Excellence. “We’re working together to create a provocative, inspirational program of seminars that will challenge existing paradigms about practicing architecture in the coming decade.”

Architecture Exchange East is the mid-Atlantic’s premier conference and expo for architects. The three-day conference features over 60 educational sessions, spectacular behind-the-scenes architectural tours, engaging special events, and over 125 vendors in the ArchEx Exhibit Hall. It will be held Nov. 2–4, 2011, in Richmond at the Greater Richmond Convention Center. Registration opens Aug. 26 at