The audience response to the “Look Up” campaign by the AIA has been overwhelmingly positive. Robert Ivy, FAIA, EVP/CEO of the American Institute of Architects asks AIA members to look up and speak up about issues concerning architecture. “We are out there in a way we haven’t been in years,” says Ivy. As awareness about what architects do increases we should view this as an opportunity to “Speak Up” for our profession and industry.