Every other year, AIA Virginia convenes a diverse cadre of decision-makers, from practices of all sizes. This one-day forum is intended to cultivate strong leaders and advance business practices. With a focus on creating and fostering a healthy firm culture, both seasoned and emerging leaders will come together to share and learn best practices, be challenged, and be celebrated by their peers.

The 2025 Art of Practice will take place on Friday, March 14, 2025 from 9:45am-5:00pm at Tower Club Tysons Corner in Vienna, VA. This year the theme will revolve around the concept of, “The Current and Future State of Work.”

Registration is now open for the day-long event in Northern Virginia. Space is extremely limited, so early registration is strongly encouraged. Participants can earn 6 AIA LUs.

Take a look at what the day holds on March 14 below:

Morning

  • Breakfast and Welcome
  • Winning Work: Storytelling and Value in Architecture presented by Kelly O’Keefe (Brand Federation)
  • Rethinking the Future of Work: Neurodiversity in Design presented by Corrie Cohen, Assoc, AIA (WPA) and Alison Allred, CID, IIDA (WPA)

Midday Lunch

Afternoon

  • Broad Perspective: Macroeconomics presented by Terry Clower and/or Dr. Keith Waters (George Mason University)
  • Panel discussion: Strategic Planning for Strong Firm Culture featuring:
    • Donna Phaneuf, FAIA (VIA Design)
    • Andrew McKinley, AIA (VIA Design)
    • Susan Pryor, AIA (Quinn Evans)
    • Mel Price, FAIA (WPA)
    • Helene Combs Dreiling, FAIA (The Three Aspens)
  • Firm Size Roundtable Discussions and Report Out, led by
    • Maggie Schubert, AIA, (small)
    • Andrew McKinley, AIA, (mid-size)
    • Charles Piper, AIA (large)
  • Networking and Cocktails

Register today for Art of Practice 2025!

Tickets
AIA members: $175
Assoc. AIA member: $135
Non-member: $200

Art of Practice is generously sponsored by Moseley Architects.

If you would like to sponsor Art of Practice, please contact Jody Cranford.